Thursday, August 30, 2007
Sex Sells: Olive Oil
Click image for enlargement.
This is an honest-to-God real ad that appeared on page 204 of the August 2007 issue of Better Homes and Gardens magazine. I only scanned it and did not alter it at all.
"Discover the secret ingredient Italian chefs don't want you to dip into," it says.
Extra Virgin olive oil with "rich taste" is apparently this "secret." (The best secrets are the ones you share with someone you love.)
Well, of course, we are supposed to think, "Oh, yes, bread dipped in a nice extra virgin olive oil does taste good." But surely the art director in charge of creating this ad realized that their bread looks like a huge penis. Are we also to conclude that penises dipped in extra virgin olive oil taste good too? ;-)
Maybe there's something going on that I'm unaware. Do men use extra virgin olive oil as a lubricant when stroking their breadsticks? Maybe they should? Olive oil is supposed to be good for your skin, as well as your heart and tastebuds. All natural and healthy, smooth and delicious. How can you go wrong?
(I wonder if Bertolli sales are going to experience a sudden increase now.) ;-)
For those who don't cook much or know much about olive oil, extra virgin olive oil is the premium grade because it's from the first pressing of the olives and retains the best flavor.